by, Claire on, Jul 01, 2017 Working From Home.
A Brand in simple terms is a product that is obtained from a specific source, examples of a Brand Name would be Coca Cola or Prada. It is how customers recognize you instantly and that’s why its so important. It makes little difference if you are a large business or you have your own work from home job producing your goods, having and maintaining a Brand is vital if you are to succeed.
A Brand Name is an association of how your customers recognize you, recognize your product and think about your product, for example, if you supply Baby clothes, customers will recognize you by your Brand Name, if they have purchased from you before, they will instantly recognize your Brand and any memories they have associated with it. A Brand Name is so much more than just a name though, it is also the emotions and experiences your product provokes within a customer.
If you invested in a Franchise for example, your Brand name would already be established, in fact it would be vital to the success of the Franchise to stay consistent to the Brand Name and any deviation from this would not be allowed as it would damage the Franchise. If you have a Business Opportunity in mind, one of the first things you would do is think of your Brand, your Brand name, your logo’s and how you represented the Brand Name to your customers.
The importance of a Brand Name is the same if you are a large business or a small work from home business and you must choose wisely. The first thing that any company big or small must do is give lots of thought to your product or service, what market’s are you aiming at and what message do you want to convey. The general advice is to keep it simple and the minute you decide to complicate things is the moment when your Brand Name will become lost and end up not conveying what your business is really all about.
If your business is a Natural Soap business and the selling point of your business is focusing on the Natural, this is the message you need to convey. If you chose The Brand Name (Glorious Heavens) for example, you would be focusing on the message you wanted to convey rater than pointing out exactly what your product was. There are many Brand Names out there that leave customers bemused what the product actually is. When this happens there are huge gaps in customers thinking, if they don’t know what your product is, they would have to search your Brand Name to find out. if you chose the name (Glorious Soaps) for example, your customer base would know exactly what your company was about. It would be even better to incorporate the Natural in your Brand Name because this is the one concept you want to convey. Natural Heavenly Soaps would explain and convey your product exactly and then you work on providing what your customers think about your product.
There is equally as much importance for small businesses and work from home businesses to obtain the right Brand as there is for larger incorporations. The difference between larger corporations is that they are more established whilst a new work from home Business is just starting out. If you pick wisely and get the right Brand name from the beginning, you will convey the right message for your customers.
by, Claire - on, Sep 12, 2019