The decline in clothes shopping on the high street has probably been a slow decline, one that has crept up on retailers without them noticing but today, it is reported that the shopping experience isn't as popular as it once was. There seems to be one factor that has affected the shopping experience overall and that is the online retail market, theres been a real shift in the amount of purchases made online as apposed to actually in the retail store, so why is that. Largely we have more choice than we have ever had, we can swap between sites in the comfort of our own home, shoppers have become more savvy, finding great deals without leaving the comfort of their own home. What can retailers do to try and pull back the interest in clothes shopping on the high street, I think retailers have to be clever and make the shopping more of an experience by offering not just the product itself but a shopping experience where shoppers are more likely to stay in the store, they can do this by adding a shopping incentive. it is too early to predict what the outcome will be for the high street in the long run but online shopping seems to be more popular than ever especially for clothes, many like the choice they have and the fact that they can take their time and change their mind without making hasty purchases.